When are ‘women problems’ real problems? Quite simple: when it affects men. Vintage advertisements of the thirties, forties, fifties and sixties often emphasise the impact women complaints have on the man: It’s no fun to live with a wife with nerves.
‘I suffered from menstrual cramps’ is the now hilarious advertisement text from the sixties by pharmaceutical company Femicin. A tensed-looking man claims he really feels sorry for any woman suffering from menstrual pain, but he also really feels sorry for her husband.
‘Cramps, headaches and body aches used to make my wife so depressed, so irritable that I suffered through those bad days each month, too.’ His wife tried about everything, but no success. Then one day the druggist told her to try Femicin. Naturally, that was the solution for everything: the woman’s – and especially the man’s – life went back to normal in a jiffy. ‘Thanks to Femicin she now acts like the woman I married. Every day of the month.’
In an advertisement for the disinfectant (!) Lysol, a woman asks herself why her husband becomes more and more indifferent. The answer, of course, is because she didn’t take the right hygienic precautions (in other words: she didn’t disinfect her vagina with Lysol). Naturally, this negligence leads to an unhappy marriage. And why didn’t the guy tell his wife he doesn’t want to get close with her anymore? Because he senses that important stuff like this is his wife’s business and she should take the necessary precautions so she stays ‘glamorous, dainty and lovable’. And that’s why: ‘For Feminine Hygiene – always use Lysol.’
Thanks to the blog Wehuntedthemammoth.com, where you can find this rather memorable compilation.