Today is #internationalwomensday. Theme this year: #BalanceforBetter. Because A balanced world is a better world. We are not there yet. But… things are changing. Vintage advertisements are the living proof.
‘I suffered from menstrual cramps’ is the now hilarious advertisement text from the sixties by pharmaceutical company Femicin. A tensed-looking man claims he really feels sorry for any woman suffering from menstrual pain, but he also really feels sorry for her husband.
‘Thanks to Femicin she now acts like the woman I married. Every day of the month’
‘Cramps, headaches and body aches used to make my wife so depressed, so irritable that I suffered through those bad days each month, too.’ His wife tried about everything, but no success. Then one day the druggist told her to try Femicin. Naturally, that was the solution for everything: the woman’s – and especially the man’s – life went back to normal in a jiffy. ‘Thanks to Femicin she now acts like the woman I married. Every day of the month.’
In an advertisement for the disinfectant (!) Lysol, a woman asks herself why her husband becomes more and more indifferent. The answer, of course, is because she didn’t take the right hygienic precautions (in other words: she didn’t disinfect her vagina with Lysol). Naturally, this negligence leads to an unhappy marriage. And why didn’t the guy tell his wife he doesn’t want to get close with her anymore? Because he senses that important stuff like this is his wife’s business and she should take the necessary precautions so she stays ‘glamorous, dainty and lovable’. And that’s why: ‘For Feminine Hygiene – always use Lysol.’